Category Archives: Kathy Sierra

Focus most on what we want to happen after the UX

“The idea is to focus development not only on the UX, but what the UX enables, and—most crucially—what we want to happen after the UX.” - Kathy Sierra

“The idea is to focus development not only on the UX, but what the UX enables, and—most crucially—what we want to happen after the UX.” – Kathy Sierra

This quote is from a December 2nd tweet from Kathy.

If we want to create passionate users, we have to help them get better.

“If we want to create passionate users, we have to help them get better.  Nobody’s passionate about things they suck at. If we can help them have richer, deeper, better experiences, we have a chance of making them passionate... If we could help our users be awesome, what would that mean to them?” - Kathy Sierra

“If we want to create passionate users, we have to help them get better.  Nobody’s passionate about things they suck at. If we can help them have richer, deeper, better experiences, we have a chance of making them passionate… If we could help our users be awesome, what would that mean to them?” – Kathy Sierra

This quote is from Kathy’s Ignite presentation “Being Better is Better.” View the video or Joey deVilla’s summary of this presentation for more great insights.

Give users what they actually want

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” - Kathy Sierra

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” – Kathy Sierra

Read Kathy’s article “Featuritis vs. the Happy User Peak” here.

The best user experiences are enchanting

\"The best user experiences are enchanting.  They help the user enter an alternate reality, whether it\'s the world of making music, writing, sharing photos, coding, or managing a project.\" - Kathy Sierra

“The best user experiences are enchanting.  They help the user enter an alternate reality, whether it’s the world of making music, writing, sharing photos, coding, or managing a project.” – Kathy Sierra

Read Kathy’s article “User Enchantment…” here