Category Archives: Joshua Porter

We need to observe behavior in order to support it in design

“As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful. We need to observe human behavior if we are to support it in design.” - Joshua Porter

“As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful. We need to observe human behavior if we are to support it in design.” – Joshua Porter

Read more about the importance of understanding your users’ behavior in Joshua’s artilce “Behavior First, Design Second”

Technology serves humans. Humans do not serve technology.

“People should never feel like a failure when using technology. Like the customer, the user is always right. If software crashes, it is the software designer’s fault. If someone can’t find something on a web site, it is the web designer’s fault... The big difference between good and bad designers is how they handle people struggling with their design. Technology serves humans. Humans do not serve technology.” - Joshua Porter

“People should never feel like a failure when using technology. Like the customer, the user is always right. If software crashes, it is the software designer’s fault. If someone can’t find something on a web site, it is the web designer’s fault… The big difference between good and bad designers is how they handle people struggling with their design. Technology serves humans. Humans do not serve technology.” – Joshua Porter

Read Joshua’s article “Five Principles to Design By” here.