Category Archives: Joshua Porter

UX is really just good marketing

“UX is really just good marketing. It’s about knowing who your market is, knowing what is important to them, knowing why it is important to them, and designing accordingly. It’s also about listening after you’ve designed and adjusting to the changing marketplace: improving the experience of those in your market. It’s easy to recognize this when you consider that users = market. That’s what users are: your users are the market you’re designing for.” – Joshua Porter

This quote is from Joshua’s 52 Weeks of UX article “Why UX is really just good marketing”

The one characteristic that separates designers from others is action

“Designers are an odd lot: creative, moody, pensive, thoughtful, weird. But the one characteristic that separates designers from others is action. They make stuff that didn’t exist before. They take the idea living deep inside their head and pull it out, realizing it in a drawing, prototype, or product. Unlike most people, they don’t just think about it. They don’t just brainstorm. They don’t just imagine something better and then talk themselves out of it. Instead, they act.” – Joshua Porter

Read more in Joshua’s 52 Weeks of UX article “Dreamers of Day.”

The only thing that matters is: Do people love what you built?

“Lorem Ipsum, wireframes, personas, etc are just tactics. The only thing that matters is: Do people love what you built?” – Joshua Porter

This quote is from Joshua’s January 18th tweet.

To create great user experiences we need to focus on the now

“To create great user experiences we need to focus on the now. In reality the problems of our users are painfully mundane and often obvious. It is our task to ease this pain, and in doing so we might not invent some amazing new thing, but that’s OK. Success is incremental.” – Joshua Porter

Read more in Joshua’s article “Solve Existing Problems” from 52 Weeks of UX

Understanding the specific activity we’re supporting is critical to good design

“More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we’re supporting with our design... The most important question we can ask is not ‘who is using your software?’ but ‘what are people using your software doing?’.” - Designing for the Social Web by Joshua Porter

“More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we’re supporting with our design… The most important question we can ask is not ‘who is using your software?’ but ‘what are people using your software doing?’.” – Designing for the Social Web by Joshua Porter

Purchase Designing for the Social Web for more insights from Joshua Porter.

The behavior you’re seeing is the behavior you’ve designed for

"The behavior you're seeing is the behavior you've designed for (whether intentional or not)." - Joshua Porter

“The behavior you’re seeing is the behavior you’ve designed for (whether intentional or not).” – Joshua Porter

This quote is from Joshua’s presentation “Designing for Social Traction.”

Quote submitted by Robert Shedd.  Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!