Category Archives: Joseph A. Michelli

Defy the traditional and color outside the lines

“When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.” - The Starbucks Experience by Joseph A. Michelli

“When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.” – The Starbucks Experience by Joseph A. Michelli

You can purchase The Starbucks Experience here.

Don’t be routine, be exceptional

“Ultimately, by incorporating your brand into people’s everyday lives, you are given an amazing opportunity to drive home the message that your company is not just routine, but exceptional” - The Starbucks Experience by Joseph A. Michelli

“Ultimately, by incorporating your brand into people’s everyday lives, you are given an amazing opportunity to drive home the message that your company is not just routine, but exceptional” – The Starbucks Experience by Joseph A. Michelli

Check out the book The Starbucks Experience. I highly recommend it as an example of a company that focuses on excellent customer experiences.