“Experience design is the design of anything, independent of medium, or across media, with human experience as an explicit outcome, and human engagement as an explicit goal.” – Jesse James Garrett

This quote was submitted by Michael Cummings. Jesse’s quote is from his UX Week 2009 presentation “State of User Experience.” Watch the video and read Michael’s summary of the talk here.

1. Visual design is the emotional bridge between functionality and human experience
2. It takes great empathy to create a good experience
3. Experience is more based upon memory than reality

“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” – Jesse James Garrett

This quote is from a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.

1. UX designers improve people’s lives by making experiences better
2. What makes people passionate, pure and simple, is great experiences
3. It takes great empathy to create a good experience

“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” – Jesse James Garrett

This quote is from a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.

1. UX designers improve people’s lives by making experiences better
2. Designers must completely immerse themselves in the point of view of the user
3. If we want to create passionate users, we have to help them get better.

“What I get to do is take that insight into how people think and how people behave and turn it into something, a product or a service, that is going to make their lives better. It’s going to improve their lives in some way that they may not even be able to articulate. To be able to make some small part of their experience better, and all of those little experiences add up to the sum of somebody’s life… the ability to touch people in that way is really profound.” – Jesse James Garrett

Note: Last portion of the quote has been slightly paraphrased for clarity.

Listen to a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.

1. What makes people passionate, pure and simple, is great experiences
2. Designers must completely immerse themselves in the point of view of the user
3. Design’s true purpose is to improve people’s lives

“A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with.” – Jesse James Garrett

Read Jesse’s article “Aurora: Forecasting the Future” for his thoughts on the challenges surrounding Adaptive Path’s latest design concept.

1. Great designers demand great design in everything they do
2. Designers already live in the future
3. Truly great design occurs when the designer’s, client’s, and user’s perspectives are considered

“Businesses have now come to recognize that providing a quality user experience is an essential, sustainable competitive advantage. It is user experience that forms the customer’s impression of the company’s offerings, it is user experience that differentiates the company from its competitors, and it is user experience that determines whether your customer will ever come back.” – The Elements of User Experience by Jesse James Garrett

Purchase Jesse’s book The Elements of User Experience here or check out Peter Morville’s article “User Experience Strategy” that mentions this quote.

1. Design is a form of competitive advantage
2. Experience design has human engagement as an explicit goal
3. What makes people passionate, pure and simple, is great experiences