“Experience design is the design of anything, independent of medium, or across media, with human experience as an explicit outcome, and human engagement as an explicit goal.” – Jesse James Garrett
This quote was submitted by Michael Cummings. Jesse’s quote is from his UX Week 2009 presentation “State of User Experience.” Watch the video and read Michael’s summary of the talk here.


![“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” - Jesse James Garrett “[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” - Jesse James Garrett](http://www.inspireux.com/wp-content/uploads/181-300x200.gif)
![“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” - Jesse James Garrett “What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” - Jesse James Garrett](http://www.inspireux.com/wp-content/uploads/158-300x200.gif)


