Category Archives: Jeffrey Zeldman

Good web design is about the character of the content, not the character of the designer

“Good web design is about the character of the content, not the character of the designer.” - Jeffrey Zeldman

This quote was mentioned in Jeffrey’s 2008 An Event Apart presentation as well as his presentation at the 2008 AIGA Business and Design Conference.

Thanks to Derek Nelson (@dN_redNests) for pointing out this quote!

Great information architecture leads the site to behave as the visitor expects

“Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.” - Jeffrey Zeldman

“Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.” – Jeffrey Zeldman

Jeffrey’s quote is from The Information Architecture Institute’s “Testimonials” page that features quotes from people who acknowledge the value and importance of information architecture.

The web designer’s job is to create pages that are unmistakably engaging

“The experienced web designer[’s]... job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand- appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” - Jeffrey Zeldman

“The experienced web designer['s]… job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand-appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” – Jeffrey Zeldman

Read Jeffrey’s article “Understanding Web Design” from A List Apart or read another quote from this article here.

What is web design?

“Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.” - Jeffrey Zeldman

“Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.” – Jeffrey Zeldman

Read Jeffrey’s article “Understanding Web Design here.

Have a quote you want to see on inspireUX? Submit it, and it may be chosen!

Usability is like love

\

“Usability is like love. You have to care, you have to listen, and you have to be willing to change. You’ll make mistakes along the way, but that’s where growth and forgiveness come in.” – Jeffrey Zeldman

Read Jeffrey’s article “Tackling Usability Gotchas in Large-scale Site Redesigns” here.