Category Archives: Jakob Nielsen

Make it easy for customers to perform useful tasks

“While I acknowledge that there is a need for art, fun, and a general good time on the web, I believe that the main goal of most web projects should be to make it easy for customers to perform useful tasks.” - Designing Web Usability by Jakob Nielsen

“While I acknowledge that there is a need for art, fun, and a general good time on the web, I believe that the main goal of most web projects should be to make it easy for customers to perform useful tasks.” – Designing Web Usability by Jakob Nielsen

Read more from Jakob in his book Designing Web Usability.

Websites must support the user’s personal story

“Instead of a predefined narrative, websites must support the user’s personal story by condensing and combining vast stores of information into something that specifically meets the user’s immediate needs. Thus, instead of an author-driven narrative, Web content becomes a user-driven narrative.” - Jakob Nielsen

“Instead of a predefined narrative, websites must support the user’s personal story by condensing and combining vast stores of information into something that specifically meets the user’s immediate needs. Thus, instead of an author-driven narrative, Web content becomes a user-driven narrative.” – Jakob Nielsen

Read Jakob’s article “Writing Style for Print vs. Web” for his thoughts on writing for the web.

Users pursue their own interest and reject whatever the site tries to push

“Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.” – Jakob Nielsen

Read Jakob’s article “Writing Style for Print vs. Web” for his thoughts on how writing for the web requires a distinct content style.

Usability is a necessary condition for survival

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“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here?” – Jakob Nielsen

Read Jakob’s take on why usability is important in his article “Usability 101: Definition and Fundamentals – What, Why, How” here.

Good IA increases both human satisfaction and your company’s profits

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“Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy.” – Jakob Nielsen in Information Architecture for the World Wide Web by Louis Rosenfeld & Peter Morville

Make sure you pick up Information Architecture for the World Wide Web if you’re an information architect or are interested in information architecture.

A wonderful interface to the wrong features will fail

\"Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.\" - Jakob Nielsen

“Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.” – Jakob Nielsen

Read Jakob’s article “The Myth of the Genius Designer” here