“Some people (they are wrong) say design is about solving problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention.” – Jack Schulze

This quote is from Kicker Studio’s interview with Jack.  Thanks to Martin Polley for submitting this quote!  If you find a quote you want to see on inspireUX, submit it using the form on the right hand side of this page.

1. Design is about cultural invention
2. Design is not just about solving for the negative; It’s about creating a positive.
3. Scientists identify components of existing structures, designers shape components of new structures

“Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.” – Jack Schulze

Read more from Jack of Schulze & Webb in this interview from Kicker Studio.

1. Design is about more than just solving problems
2. In design one makes-to-think and thinks-to-make
3. The best design solutions solve a problem in an elegant and engaging way