Category Archives: Jack Schulze

Design is about more than just solving problems

“Some people (they are wrong) say design is about solving problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention.” – Jack Schulze

This quote is from Kicker Studio’s interview with Jack.  Thanks to Martin Polley for submitting this quote!  If you find a quote you want to see on inspireUX, submit it using the form on the right hand side of this page.

Design is about cultural invention

“Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.” - Jack Schulze

“Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.” – Jack Schulze

Read more from Jack of Schulze & Webb in this interview from Kicker Studio.