Category Archives: Hartmut Esslinger

Designers must deliver not just beautification, but substantial change

“The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.” - Hartmut Esslinger

“The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.” – Hartmut Esslinger

This quote is from a video interview with Hartmut, frog design founder and former CEO.