Category Archives: Gerry McGovern

Manage the task the user wishes to complete, not the content or technology

“How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.” - Gerry McGovern

“How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.” – Gerry McGovern

Read more from Gerry in his article “The Problem with Dirty Data”.

In design, space is not the problem. Attention is.

“Designing a website can be a bit like being a kid and inheriting a sweetshop. It’s easy to get carried away. There are so many choices. A website can be like an attic that never fills up. Space is not the problem. Attention is.” - Gerry McGovern

“Designing a website can be a bit like being a kid and inheriting a sweetshop. It’s easy to get carried away. There are so many choices. A website can be like an attic that never fills up. Space is not the problem. Attention is.” – Gerry McGovern

This quote is from Gerry’s article “Web navigation is about moving forward”.

Good web navigation is about looking forward, not backward

“Good web navigation design is not about giving people lots and lots of choices. It is not about second guessing decisions we have made. It’s not about asking what if we want to get back to where we were. It’s about looking forward, not about looking backward.” - Gerry McGovern

“Good web navigation design is not about giving people lots and lots of choices. It is not about second guessing decisions we have made. It’s not about asking what if we want to get back to where we were. It’s about looking forward, not about looking backward.” – Gerry McGovern

Read Gerry’s article “Web navigation is about moving forward” for his thoughts on the primary purpose of navigation.

Designers need to be very careful about the lure of complexity

“As web designers, we need to be very careful about the lure of complexity. We should not fall into the trap of thinking that if it’s hard to design, it must be good; that if it’s using the latest technology, it must be good; that if all our friends think it’s really cool, it must be good.” - Gerry McGovern

Read Gerry’s article “Achieving greater simplicity involves managing increasing complexity” for his thoughts on the importance of reducing complexity. Gerry McGovern provides website content management solutions.

Great information architecture is invisible so that content can shine through

\

“Content makes the sale, delivers the service and builds the brand. The architecture is the container of the website, but content—well, it’s the content in the container. We don’t buy from iTunes because of its architecture; we buy because of its music. Great information architecture is invisible so that the content can shine through.” – Gerry McGovern

Read “The Importance of a Customer-Centric Design Approach: An Interview with Gerry McGovern” from UIE here. This is the same article that brought us another great quote from Gerry back in April.