Category Archives: Erin Kissane

It’s not enough to think tactically about content

“The central message of content strategy is that it’s not enough to think tactically about content. To serve our clients and readers, we have to look beyond individual battles and ensure that the whole array of individual campaigns and choices works together to meet a clearly defined set of overarching goals.” – Erin Kissane

This quote is from Erin’s article “What Do Content Strategists Do?”