“Finally after all these years of preaching that ‘content is king’…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.” – Eric Reiss

Hear more from Eric in his conversation with Jeff Parks from Johnny Holland.

1. Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives
2. Customers don’t view a company in terms of silos or business units
3. Better connect with your customers by speaking like people, not like machines

“A good user experience designer needs to be able to see both the forest and the trees. That means user experience has implications that go far beyond usability, visual design, and physical affordances. As UX designers, we orchestrate a complex series of interactions.” – Eric Reiss

Read Eric’s article “A definition of ‘user experience’” for his thoughts on how UX is the sum of a series of interactions.

1. Visual design can move people into meaningful interactions
2. UX designers improve people’s lives by making experiences better
3. Businesses need to do more than hire designers. They need to be designers.