Category Archives: Don Norman

We should design things to convey whatever personality and emotions are desired

“Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things–products, websites, services–to convey whatever personality and emotions are desired.” – Don Norman

Read more in Don’s interview with Johnny Holland: “Design Research and Innovation.”

Design products that appeal to both cognition and emotion for a competitive advantage

“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman

Read more in Don’s Interactions Magazine article “The Transmedia Design Challenge Technology that is Pleasurable and Satisfying.”

Today we want products that appeal to both cognition and emotion

“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman

This quote is from Don’s article “The Transmedia Design Challenge: Technology that is Pleasurable and Satisfying”

The real value of a product consists of far more than the product’s components

“If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product’s components.” - Don Norman

“If you think of the product as a service, then the separate parts make no sense – the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product’s components.” – Don Norman

Read more in Don’s article “Systems Thinking: A Product Is More Than the Product.”

A product is more than the product. It is a cohesive, integrated set of experiences.

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking.” - Don Norman

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking.” – Don Norman

Read more from Don in his article “Systems Thinking: A Product Is More Than the Product”.

Attractive things work better

“Attractive things work better... When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.” - Don Norman

“Attractive things work better… When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.” – Don Norman

This quote is from the article “The Secret of Apple Design” by Technology Review. This site requires a login to read the full article. Read more from Don on this subject in his paper “Attractive Things Work Better.” (PDF)

Thanks to Robert Shedd for submitting this quote! :)