Category Archives: Design Council

Design helps to create entirely new market niches and even new product categories

“By applying good design to products in categories where users have low expectations for visual appeal, functionality or usability, design helps to create entirely new market niches and even new product categories. By delighting users who merely expect to have their functional requirements fulfilled, companies are using design to help breed customer loyalty.” – Design Council

This quote is from the Design Council’s “Eleven Lessons: managing design in eleven global brands” report.