Category Archives: Derek Powazek

Design is about communication, and it takes more than pixels to communicate

“It’s the designer’s job to think about your site the way a user does, and tell them what they need to hear, and when they need to hear it… Design is about communication, and it takes more than pixels to communicate.” – Derek Powazek

This quote is from Derek’s A List Apart article “Calling All Designers: Learn to Write!”

There’s no better way to create experience than to write, and write well

“It’s time we designers stop thinking of ourselves as merely pixel people, and start thinking of ourselves as the creators of experiences. And when it comes to experience on the web, there’s no better way to create it than to write, and write well.” - Derek Powazek

“It’s time we designers stop thinking of ourselves as merely pixel people, and start thinking of ourselves as the creators of experiences. And when it comes to experience on the web, there’s no better way to create it than to write, and write well.” – Derek Powazek

Read Derek’s article “Calling All Designers: Learn to Write!” here.