“Any true practice of design with a human focus has to be built on a foundation of traditional design that focuses on the the craft & design of perceptual mediums using methods & practices of design from the root of art over science.” – David Malouf

This quote is from David’s article “Interaction Design’s Early Formal Education & Beyond”

1. Design is a reflective practice between the designer and her design materials
2. Design is not rocket science. It’s social science.
3. Good design isn’t decoration. Good design is problem solving.

“Great design in the end will give us something to relate to, to feel connected with, and to reinforce our humanity. Tapping that right balance between emotion and logic, chaos and control, analog and digital, is the key to this success. We can no longer rely on ‘form follows function.’ Form has to be parallel to function, as function is growing in commodity.” – David Malouf

Read David’s article “Move beyond function towards connection” for more on what it means for a user to be connected to a product. Also read Michael Angeles’ commentary on the article here.

1. Any true practice of design with a human focus has to be built on a foundation of traditional design
2. Designers understand the interrelationships that factor into success or failure
3. A truly great design is innovative and revolutionary