“I believe that logic + emotion are a winning combination. When useful and useable meet delight—great things happen. It’s about balance.” – David Armano

Read David’s short but powerful blog entry “A Simple Philosophy” here.

1. Great design gives us something to relate to and to feel connected with
2. Provide an experience that is useful, usable, desirable, and differentiated
3. The little things really do matter

“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.” – David Armano

Read David’s article “Creating Compassionate Designers” here.

1. What it means to be a compassionate designer
2. When useful and useable meet delight—great things happen.
3. The little things really do matter

“What exactly does it mean to be a compassionate designer? It means doing things that help us not only understand, but relate to the users we design for. To feel for them. To put ourselves in their shoes, even if our own lives are totally opposite from them. Sound simple? It is. You just have to do it.” – David Armano

Another great one from David. Read his article on Creating Compassionate Designers for tips on how to develop compassion for our users.

1. Provide an experience that is useful, usable, desirable, and differentiated
2. When useful and useable meet delight—great things happen.
3. Meet your users’ needs at the instant they need it

“We live in a world where the little things really do matter.  Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious.  The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service.  Little things.  Feelings.  They influence our everyday behaviors more than we realize.” – David Armano

Check out David’s blog Logic+Emotion, my favorite UX related blog with amazing visuals

1. When useful and useable meet delight—great things happen.
2. Provide an experience that is useful, usable, desirable, and differentiated
3. Don’t be routine, be exceptional