“We don’t spend enough time up front on projects discussing, assessing, defining and refining the value of what we make. We jump too quickly into design and build before applying rigor to what we make. It’s easy to get lost in the product detail: a screen, code and forget what the product’s value is and who you are building it for. Everything we do should be to help move the product a little closer to success.” – Daniel Szuc

This quote is from Daniel’s article “The Value of asking ‘Why?’”

1. Delivering great user experiences plays a significant role in your company’s success
2. The best designers carefully move from exploration to refinement
3. A product is more than the product. It is a cohesive, integrated set of experiences.

“Doing a great job, playing a significant role in your company’s success, and providing ongoing value is about delivering great user experiences. It’s about how your work can add real value for both the business and the people who use your products… It’s about how you can keep design in focus.” – Daniel Szuc

This quote is from Daniel’s UXmatters article “Finding Gold in Your User Research Results.”

1. Everything we do should be to help move the product a little closer to success
2. To create great user experiences we need to focus on the now
3. Creating great user experiences takes a multidisciplinary team that shares ownership of UX