“At the end of the day, the job of the (UX) designer is to help tell a story that is relevant and meaningful, regardless of time, device or even location… Story is all around us. It gives us a sense of understanding and knowledge of the people and things that are important to us.” – Christian Saylor

Read more in Francisco Inchauste’s Smashing Magazine article “Better User Experience With Storytelling, Part 2.”

1. Storytelling allows the most complex of ideas to be effectively conveyed to a variety of people
2. Prototyping has given us the power to show and tell the story of our design solutions
3. Websites must support the user’s personal story

“Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.” – Christian Saylor

Visit Christian’s blog for designs and comments around the ideas and practices of a world living “Under the Influence of Design.”

1. Good designers have the trained ability to represent the world as others expect to see it
2. We should treat design as a verb, a process, a way of creating positive change in the world
3. Good experiences make the world a better place