Category Archives: Cennydd Bowles

The purpose of user experience design is to create personal value

“The purpose of user experience design is to create personal value. We’re not here to reduce risk. We’re not here to massage conversion rates. We’re here to make things that improve people’s lives. In doing so, our companies profit in both senses of the word. It’s insufficient to judge our industry by the ROI we generate, or our contribution toward GDP. We should judge our industry by the happiness we create.” – Cennydd Bowles

Read more in the transcript of Cennydd’s IA Summit 2011 closing plenary speech “The fall and rise of user experience.