Category Archives: Bruce Nussbaum

Design, in the end, is about creating better things for people

“Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.” - Bruce Nussbaum

“Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.” – Bruce Nussbaum

Read Bruce’s interview with Peter Lawrence, chairman of the Corporate Design Foundation, for his thoughts on why “designers must take the lead in the New Economy.”

Thanks to @ibmdesign for sharing this quote.