“Information architecture is at the very center of the electronic information storm. Without effective means to structure and present the information we produce we are blown about by the vast quantities and the variable quality of that information. IA provides you a deep keel and a strong rudder to surf above the waves of information that buffet you.” – Bob Boiko

This quote is from the Information Architecture Institute’s IA testimonials.

1. Great information architecture leads the site to behave as the visitor expects
2. Information Architecture helps people get better at sharing information
3. Information architecture is about mission-critical infrastructure