“We may think that bad design is the ‘enemy’ and that our holy grail is to stomp it out. But displacing poor design should be relatively easy for a trained professional. No, the real enemy is great design. Why? Because great design takes hold, gets traction, and takes on its own inertia—which makes it hard to replace. And replace it we must: Everything reaches its past-due date. Design is no different.” – Bill Buxton
Read more in Bill’s Business Week article “The Problem with Great Ideas.”




