“As practitioners, we can’t be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.” – Peter Morville

This quote is from Peter’s article “User Experience Design” that describes his well-known “user experience honeycomb.”

1. Leaders must become experience executives
2. Design can help find new solutions to problems and drive innovation
3. A quality user experience is an essential, sustainable competitive advantage

“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” – Ambient Findability by Peter Morville

Read more from Peter on “how you find your way in an age of information overload” in his book Ambient Findability.

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1. Information Architecture helps people get better at sharing information
2. The hygiene factor of usability
3. Information architecture is about mission-critical infrastructure

“Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.” – Peter Morville

Read Peter’s article “User Experience Strategy” here.

1. A quality user experience is an essential, sustainable competitive advantage
2. As UX practitioners, we must define useful, innovative solutions
3. Design and business leaders must take the time to understand each other

“Information architecture is not about surface glamor; it’s about mission-critical infrastructure.  And infrastructure has widespread and long-term impact. The ripples of our designs spread outwards, affecting the work of interface designers, programmers, authors, and eventually users… As we design the legacy information architectures of tomorrow, we should consider our responsibility to the big here and the long now.” – Information Architecture for the World Wide Web by Louis Rosenfeld & Peter Morville

Purchase Information Architecutre for the World Wide Web for a great overview of Information Architecture.

1. Information Architecture helps people get better at sharing information
2. Good IA increases both human satisfaction and your company’s profits
3. Information architecture is at the very center of the electronic information storm

“I guess part of what excites me about the Web, and makes me feel good about doing information architecture, is that it helps people get better at sharing information. People have used the metaphor that in creating the Internet we’re creating a central nervous system for the planet, wiring ourselves together and making the ways that we’re able to communicate and share information much more fluid.” – Peter Morville

Read CIOInsight’s interview with Peter “Expert Voices: Peter Morville on Why Information Architecture Matters” here

Also, check out Peter’s books on Information Architecture and Findability

1. Information architecture is about mission-critical infrastructure
2. Information architecture helps make sure that business and user needs are met
3. Findability precedes usability. You can’t use what you can’t find.