Category Archives: Niko Nyman

It takes great empathy to create a good experience

“Be someone else. It takes great empathy to create a good experience. To create relevant experiences, you have to forget everything you know and design for others. Align with the expected patience, level of interest, and depth of knowledge of your users. Talk in the users’ language.” - Niko Nyman

“Be someone else. It takes great empathy to create a good experience. To create relevant experiences, you have to forget everything you know and design for others. Align with the expected patience, level of interest, and depth of knowledge of your users. Talk in the users’ language.” – Niko Nyman

This quote is from Niko’s presentation entitled “The Value of User Experience”.

Remarkable experiences leave a mark

“Remarkable experiences leave a mark—whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.” - Niko Nyman

“Remarkable experiences leave a mark—whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.” – Niko Nyman

Read more from Niko in his presentation “The Value of User Experience” from the 2008 Web 2.0 Expo in Berlin.  View another quote from this presentation here.

Do you have a thought on how UX impacts people, businesses, and the world as a whole? If so, submit a quote and you may see it on inspireUX! It’s a great way to promote your name and ideas to inspireUX readers.

Good experiences make the world a better place

“I dream of a day when products fulfill my needs without a glitch, when I am being served swiftly, compassionately and with understanding, by humans and computers alike. Not because I’m a designer and I like good experiences but because good experiences make the world a better place.” - Niko Nyman

“I dream of a day when products fulfill my needs without a glitch, when I am being served swiftly, compassionately and with understanding, by humans and computers alike. Not because I’m a designer and I like good experiences but because good experiences make the world a better place.” – Niko Nyman

This quote is from Niko’s great presentation “The Value of User Experience” from the 2008 Web 2.0 Expo in Berlin.