“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design” – Massimo Vignelli in the film Helvetica

Purchase the flim Helvetica here

1. Good design requires a deep reverence for the love of life
2. As UX designers, we orchestrate a complex series of interactions
3. Visual design can move people into meaningful interactions