“It’s becoming increasingly hard to do large-scale digital product design without integrating an understanding of data… Data analytics can help create and optimize opportunities. Designers versed in data may uncover trends or insights that not only yield better products but new product or business ideas as well.” – Luke Wroblewski

This quote is from Luke’s article “Data in the Design.”

1. Designers need to get better with using data
2. Designs should be informed, but not solely determined by user experience data.
3. Solve problems by moving from data, to information, to knowledge, to wisdom

“Designers spend much of their time thinking through problems from the ‘outside in.’ Contrasted with the ‘inside out’ approaches that typify corporate business agendas, this methodology focuses on the perspective of customers and end users when analyzing and crafting solutions. Applying this perspective to strategic work creates more genuine relevance.” – Luke Wroblewski

This quote is from Luke’s article “Influencing Strategy by Design: Design Skills” which discusses his thoughts on the attributes central to design that provide unique value to strategic decision-making.

1. Stop solving interaction design problems and begin solving problems with design
2. Designers need to be more than ambassadors
3. Design can help find new solutions to problems and drive innovation

“Information architecture defines the structure of information. Interaction design enables people to manipulate and contribute to that information. Visual design communicates these possibilities to people and creates affinity to them. User experience is the summation of these considerations.” – Luke Wroblewski

Quote submitted by Michael Cummings. Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!

1. Experience design has human engagement as an explicit goal
2. Visual design can move people into meaningful interactions
3. User experience is the center of gravity of a project

“In our vast search-driven Web, visual design can help people move beyond first impressions and into meaningful interactions.” – Luke Wroblewski

Read Luke’s article “Communicate Quick: First Impressions Through Visual Web Design,” published by UIE.

1. User experience is the summation of considerations across UX disciplines
2. As UX designers, we orchestrate a complex series of interactions
3. Visual design is about problem solving

“Each time you consider adding or removing an interface element, put it through the wringer. Is it a necessity or an accessory? Does it support your main message? Remember, it’s better to do one thing well, than many second-rate.” – Luke Wroblewski

Read Luke’s article “The Pursuit of Interface Design Simplicity” for his insights into why technology and design methodologies sometimes get in the way of achieving interface design simplicity.

1. We want to focus on achieving our goals, not deciphering technology
2. Create deep connections between users and their technology
3. Treat your audience less like a faceless user and more like a human being