“UX is really just good marketing. It’s about knowing who your market is, knowing what is important to them, knowing why it is important to them, and designing accordingly. It’s also about listening after you’ve designed and adjusting to the changing marketplace: improving the experience of those in your market. It’s easy to recognize this when you consider that users = market. That’s what users are: your users are the market you’re designing for.” – Joshua Porter

This quote is from Joshua’s 52 Weeks of UX article “Why UX is really just good marketing”

1. Understanding the specific activity we’re supporting is critical to good design
2. We need to observe behavior in order to support it in design
3. The only thing that matters is: Do people love what you built?

“Designers are an odd lot: creative, moody, pensive, thoughtful, weird. But the one characteristic that separates designers from others is action. They make stuff that didn’t exist before. They take the idea living deep inside their head and pull it out, realizing it in a drawing, prototype, or product. Unlike most people, they don’t just think about it. They don’t just brainstorm. They don’t just imagine something better and then talk themselves out of it. Instead, they act.” – Joshua Porter

Read more in Joshua’s 52 Weeks of UX article “Dreamers of Day.”

1. Understanding the specific activity we’re supporting is critical to good design
2. We need to observe behavior in order to support it in design
3. Every decision a designer makes molds the future of the people we design for

“Lorem Ipsum, wireframes, personas, etc are just tactics. The only thing that matters is: Do people love what you built?” – Joshua Porter

This quote is from Joshua’s January 18th tweet.

1. Every decision a designer makes molds the future of the people we design for
2. Understanding the specific activity we’re supporting is critical to good design
3. We need to observe behavior in order to support it in design

“To create great user experiences we need to focus on the now. In reality the problems of our users are painfully mundane and often obvious. It is our task to ease this pain, and in doing so we might not invent some amazing new thing, but that’s OK. Success is incremental.” – Joshua Porter

Read more in Joshua’s article “Solve Existing Problems” from 52 Weeks of UX

1. Delivering great user experiences plays a significant role in your company’s success
2. The best user experiences are enchanting
3. Creating great user experiences takes a multidisciplinary team that shares ownership of UX

“More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we’re supporting with our design… The most important question we can ask is not ‘who is using your software?’ but ‘what are people using your software doing?’.” – Designing for the Social Web by Joshua Porter

Purchase Designing for the Social Web for more insights from Joshua Porter.

1. UX is really just good marketing
2. Technology serves humans. Humans do not serve technology.
3. We need to observe behavior in order to support it in design

“The behavior you’re seeing is the behavior you’ve designed for (whether intentional or not).” – Joshua Porter

This quote is from Joshua’s presentation “Designing for Social Traction.”

Quote submitted by Robert Shedd.  Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!

1. We need to observe behavior in order to support it in design
2. How can we help people begin making a change in behavior?
3. Designers are gifted with a certain perspective of the world that can cause much frustration and wonderment

“As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful. We need to observe human behavior if we are to support it in design.” – Joshua Porter

Read more about the importance of understanding your users’ behavior in Joshua’s artilce “Behavior First, Design Second”

1. The behavior you’re seeing is the behavior you’ve designed for
2. Understanding the specific activity we’re supporting is critical to good design
3. How can we help people begin making a change in behavior?

“People should never feel like a failure when using technology. Like the customer, the user is always right. If software crashes, it is the software designer’s fault. If someone can’t find something on a web site, it is the web designer’s fault… The big difference between good and bad designers is how they handle people struggling with their design. Technology serves humans. Humans do not serve technology.” – Joshua Porter

Read Joshua’s article “Five Principles to Design By” here.

1. Understanding the specific activity we’re supporting is critical to good design
2. New technology is likely to make the least improvement in the ease of use of products
3. Blaming the user teaches them that the errors are their own