“Good designers can create normalcy out of chaos; they can clearly communicate ideas through the organizing and manipulating of words and pictures.” – The Art & Science of Web Design by  Jeffrey Veen

Purchase Jeffrey’s book The Art & Science of Web Design here.

1. Good design isn’t decoration. Good design is problem solving.
2. The web designer’s job is to create pages that are unmistakably engaging
3. Design is not rocket science. It’s social science.

“I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – The Art & Science of Web Design by Jeffrey Veen

Purchase Jeffrey’s book The Art & Science of Web Design here.

1. Good designers can create normalcy out of chaos
2. Good design is about effective communication, not decoration at the expense of legibility
3. Design is not just about solving for the negative; It’s about creating a positive.