“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.” – Jeff Gothelf

1. Creating a successful product requires designing the Total User Experience
2. Investing in the customer experience turns customers into advocates
3. If you want your product to sell, focus on memorable experiences