“While I acknowledge that there is a need for art, fun, and a general good time on the web, I believe that the main goal of most web projects should be to make it easy for customers to perform useful tasks.” – Designing Web Usability by Jakob Nielsen

Read more from Jakob in his book Designing Web Usability.

“Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.” – Jakob Nielsen

Read Jakob’s article “Writing Style for Print vs. Web” for his thoughts on how writing for the web requires a distinct content style.

“Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy.” – Jakob Nielsen in Information Architecture for the World Wide Web by Louis Rosenfeld & Peter Morville

Make sure you pick up Information Architecture for the World Wide Web if you’re an information architect or are interested in information architecture.