“Storytelling offers a way for the team to really understand what they are building and the audience that they are creating it for. Stories allow for the most complex of ideas to be effectively conveyed to a variety of people. This designed product/experience can then offer meaning and emotion for its users.” – Francisco Inchauste
Read more in Francisco’s Smashing Magazine article “Better User Experience With Storytelling – Part One.”
Catriona Cornett
