Author Archives: Catriona Cornett

The life of a designer is a life of fight against the ugliness

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“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design” – Massimo Vignelli in the film Helvetica

Purchase the flim Helvetica here

Customer focus is the beginning, middle and end of a successful web strategy

\"Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.\" - Gerry McGovern

“Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.” – Gerry McGovern

Read UIE’s interview with Gerry McGovern, “The Importance of a Customer-Centric Design Approach,” here

A wonderful interface to the wrong features will fail

\"Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.\" - Jakob Nielsen

“Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.” – Jakob Nielsen

Read Jakob’s article “The Myth of the Genius Designer” here

Design helps or improves the lives of other humans

\"Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed\" - Garr Reynolds

“Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed” – Garr Reynolds

Read Garr’s article here

Your customers are not you

\"Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.\" - Mike Kuniavsky of Adaptive Path

“Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.” – Mike Kuniavsky of Adaptive Path

Creative people describe how the world could be

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” - The Brand Gap by Marty Neumeier

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” – The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap. Great quick read to understand branding and its power