In my last article, “How Native Tablet Applications Can Inspire Better Tablet-Optimized Websites”, I outlined several principles from native apps that can be leveraged to improve browser-based web experiences on tablets.
As an example of the experience gap between many browser-based web experiences that haven’t been optimized for tablet use and native applications on tablet devices, let’s take a look at the A&E TV web vs. iPad experience to determine which experience better facilitates user tasks on a tablet device. For those not familiar with A&E, it is a United States-based cable and satellite television channel with the tagline: “Real Life. Drama.”
While research should be done to validate A&E’s users’ needs, let’s assume that A&E’s digital content is likely frequently accessed by people sitting on their couches in front of a TV. These users likely want to find out more information about the shows, catch up on shows they missed, and find out when they are on. Under these general assumptions, does the A&E website or native tablet app deliver a more usable and enjoyable experience?