What is User Experience Strategy, Anyway?

What is User Experience Strategy, Anyway?

If you’ve ever struggled with articulating the output of the UX Strategy phase of a project or initiative, you’re not alone.  Almost all UX’ers can agree that defining a User Experience strategy before architecting or designing an experience is critical, but what does “strategy” really mean? What are its components, benefits, and deliverables?

Check out my article “What is User Experience Strategy, Anyway?” on my company’s (The Archer Group) blog and download the full white paper (PDF) for all of my thoughts on this topic.

In this article you’ll learn more about what specific deliverables you can work on to help answer the strategic questions of “Where are you now?”, “Where do you want to be?”, “How will you get there?”, and “How will you measure success?”. I also describe how to explain User Experience Strategy to your clients or business partners, and the value that creating a UX strategy brings to your organization.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • http://www.netjadu.com/ Laurie

    Is it something related to marketing?

  • http://twitter.com/tedythegr8 Shachar Ted Brenner

    here is a nice related post, about strategy UX when the user decides to uninstall a product
    http://thejuniorpm.blogspot.com/2012/10/when-your-user-breaks-up-do-ux-break-up.html

  • http://twitter.com/hiBillyGOAT Hi Billy!

    Would be great to see an example of what a strategy looks like and how it aligns with a product roadmap. Or a case study showing how the strategy was implemented, adjusted, evaluated, measured…. Anything that bridged UX theory to nitty-gritty on the ground application of the theory would be formidable/useful to us trying to live this thing called UX.