Monthly Archives: February 2012

What is User Experience Strategy, Anyway?

What is User Experience Strategy, Anyway?

If you’ve ever struggled with articulating the output of the UX Strategy phase of a project or initiative, you’re not alone.  Almost all UX’ers can agree that defining a User Experience strategy before architecting or designing an experience is critical, but what does “strategy” really mean? What are its components, benefits, and deliverables?

Check out my article “What is User Experience Strategy, Anyway?” on my company’s (The Archer Group) blog and download the full white paper (PDF) for all of my thoughts on this topic.

In this article you’ll learn more about what specific deliverables you can work on to help answer the strategic questions of “Where are you now?”, “Where do you want to be?”, “How will you get there?”, and “How will you measure success?”. I also describe how to explain User Experience Strategy to your clients or business partners, and the value that creating a UX strategy brings to your organization.

Good designers turn their inspirations into reality

“When good designers talk about innovation, they mean ‘the successful exploitation of new ideas.’ They don’t stop with the invention. They turn their inspirations into reality.” – Simon Rucker

Read more about characteristics of good designers in Simon’s Harvard Business Review article “How Good Designers Think.”