Simplicity is not a matter of dumbing things down. Simplicity is when someone takes care of the details.

“Web sites are functionally confusing because they’re not delicate enough, because they were not designed with enough care. While web sites need to become simpler, simplicity is not a matter of dumbing things down. In contrary. Simplicity is when someone takes care of the details.” – Oliver Reichenstein

This quote is from iA’s article “What’s Next in Web Design?”