Visual design is the emotional bridge between functionality and human experience

“Visual design is the emotional bridge between functionality and human experience.” – Kim Cullen

This quote is from Kim’s post “‘Um…hello? Is this thing on?’ Personal Voice in UX Design.”

1. Experience design has human engagement as an explicit goal
2. Visual design is about problem solving
3. Visual design can move people into meaningful interactions
4. Creating visual imagery is a state of mind
5. Experience design is not about trying to control the user’s experience