Every detail contributes to associations and judgements users make about your company

“Designing interactions and guiding experience is more than interface design or usability tricks. Every piece of interaction will speak to the user. Every detail, every piece of marketing copy, image, icon, drop shadow, layout placement, or button contributes to the user’s associations and judgements about the company they are dealing with.” – Shawn Borsky

Read more in Shawn’s article “Defining User Experience as Brand Experience.”

1. A successful company is one where everybody owns the same mission
2. Design is everyone’s job. It takes a commitment from everybody in the company.
3. Delivering great user experiences plays a significant role in your company’s success
4. Design needs to reflect the innovation culture of a company
5. Customers don’t view a company in terms of silos or business units