Truly great design occurs when the designer’s, client’s, and user’s perspectives are considered

“To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised… Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.” – Joshua Johnson

Read more in Joshua’s article “The Difference Between Good Design and Great Design”

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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