“Design is underpinned by the designer’s ability to not only look, but also to see… The act of observation is not unique to design or design thinking, and design research is not the sole domain of the designer. It is in the seeing, in the sense-making, and in the questioning of what is observed that design sets itself apart.” – Steve Baty
This quote is from Steve’s Interactions Magazine article “Solving complex problems through design.”
Related posts:- The true mark of an effective designer is the ability to answer “why?”
- Good designers have the trained ability to represent the world as others expect to see it
- Design is a reflective practice between the designer and her design materials
- Great experiences have an innate ability to change the way we view the world
- Design is not rocket science. It’s social science.
Catriona Cornett
![“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” - Dan Brown](http://www.inspireux.com/cards/127.gif "“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” - Dan Brown")
