If you want your product to sell, focus on memorable experiences

“If you want your product to sell you have to start with focusing on transitions, wow moments, and endings to make it stick in a customer’s mind… You are not just making a product or providing a good user experience. You are giving people a story that will plant memories, and those memories will drive their behavior in the future. Make sure they have good ones.” – Dmitry Dragilev

Read more in Dmitry’s TechCrunch article “Memory Inception: Three Keys To Creating A Great User Experience For Your Product.”

1. A product is more than the product. It is a cohesive, integrated set of experiences.
2. Creating great user experiences takes a multidisciplinary team that shares ownership of UX
3. Remarkable experiences leave a mark
4. Focus on the idea of a product experience, instead of experience that only deals with the user
5. To create great user experiences we need to focus on the now