“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman
Read more in Don’s Interactions Magazine article “The Transmedia Design Challenge Technology that is Pleasurable and Satisfying.”
Related posts:- Today we want products that appeal to both cognition and emotion
- We need to build products that bring joy and excitement to people’s lives
- Your products run for election every day
- Focus on the experience that the products you design engender
- Success comes from having the right vision and keeping users in mind
Catriona Cornett
![“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” – Fred Beecher](http://www.inspireux.com/cards/217.gif "“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” – Fred Beecher")
