User Experience is about more than just finding the best solution for your users

“Most people believe that User Experience is just about finding the best solution for your users — but it’s not. UX is about defining the problem that needs to be solved (the why), defining the types of people who need it to be solved (the who), and defining the way in which it should be solved to be relevant to those people (the how).” – Whitney Hess

Read more in Whitney’s great 52 Weeks of UX article “StartUXs.“

1. Delivering great user experiences plays a significant role in your company’s success
2. Designs should intice passion and make people feel engaged and energized
3. Simply using Web 2.0 technologies does not guarantee an optimal experience
4. UX must be an ongoing effort of continually learning about users
5. It’s not “user” experience, it’s “people” or “customer” experience.