Monthly Archives: July 2010

Your content is the hardest working part of your website

“Writing for your website shouldn’t be an extracurricular activity appended to anyone’s work description. Your content deserves better as it is the hardest working part of your website. Your content sells your services, captures the interest of potential customers, guides users through your site to achieve the goal they set out to do, instructs them on how to purchase from you, collects their information, lets people know the terms and conditions for a transaction with you, describes the unique collection you have for sale, rewards them for their brand loyalty, and introduces customers to the positive experience they get shopping with you.” – Relly Annett-Baker

Read more in Relly’s article “Why you need a content strategist.

(Remember you can always click on the quote image thumbnails to download the full sized image)

In design one makes-to-think and thinks-to-make

“In design one makes-to-think and thinks-to-make. There’s no hard line between wondering about something and making that thing in the machine shop. The two go together without a hard distinction between thinking it up and making it up. In a design studio… the making is also the thinking. We don’t figure everything out and then just build it. Both of these materialization rituals are the same and interweave in a simple, clarifying way.” – Julian Bleecker

This quote is from Kicker Studio’s interview with Julian: “Six Questions from Kicker: Julian Bleecker.

Design is really about the way products and services come to life

“Design is really about the way products and services come to life. The companies that build the most enduring relationships with customers often do so by creating an environment where design flourishes. They have leadership that embraces design, executives who trust their gut and their employees as much as they trust all the data they receive abut their business. To really grasp design is to intuit what customers want, often before customers even know what they want it. That’s not something you can learn in a focus group or an online survey.” – Jay Greene

This quote is from Jay’s book “Design Is How It Works: How the Smartest Companies Turn Products into Icons.” It was also quoted in Thomas Lockwood’s book “Design Thinking: Integrating Innovation, Customer Experience, and Brand Value.

Thanks to Michael Magoolaghan for submitting this quote!

Facilitating Collaboration Between Visual Designers and Other UX Roles

Facilitating Collaboration Between Visual Designers and Other UX Roles

In some organizations, “User Experience” is a treated differently from “Visual Design” (or “Creative”) and there is a distinct separation between the teams.  In others, Visual Designers are an integrated part of the User Experience team.  Regardless of team structure, however, there is often a pattern of UX deliverables such as wireframes or basic prototypes being handed off to Visual Designers to “skin,” or as some unfortunately call it, “make things pretty,” with little or no further involvement from the rest of the UX team.

There are some common problems with this approach:

  • Information Architects and Interaction Designers feel they lose influence over the design process once it’s in the hands of a Visual Designer
  • Visual Designers don’t feel they are involved early enough in the process to understand design inputs or to influence what goes into a given design
  • There’s an inherent disconnect between the knowledge that went into wireframes/prototypes and what is translated over to the Visual Designer
  • Design decisions are often seen as subjective as opposed to grounded in research and analysis

There are several techniques that members of the “big D” Design team (including all UX roles/responsibilities) can use to better collaborate to make sure the end design best represents an optimal user experience and is grounded in input from the entire team.

Read More

The best design solutions solve a problem in an elegant and engaging way

“The thing that excites me most about design is the act of creating a great, tangible solution where there was just a blank whiteboard or list of vague requirements before. When I can look at a solution and think, yes, this solves the problem, it’s elegant, it’s engaging… that’s the reward.” – Kim Goodwin

This quote is from Kim’s interview with Kicker Studio entitled “Six Questions from Kicker: Kim Goodwin.”

Mental Notes: A Must-Have Addition to Your UX Toolkit

Psychology and User Experience Design are by nature highly intertwined fields.  In order to effectively design for our users we must understand their behaviors and motivations, which is something Psychologists have been studying for far longer than User Experience professionals.  However, how often when we design for certain user experiences do we mindfully consider psychological factors that may contribute to how users interact with our designs? We may think in terms of tasks, or the best way of communicating a message in an easily understandable manner.  We may consider high level motivations for using a product, but not necessarily what motivates people at a more micro level.  Since Psychology focuses on the study of behavior, and UX focuses on changing/influencing behavior, we would benefit from developing a closer connection between the two fields and incorporating psychological concepts into our design thinking.

A new product has been launched that helps us do just that – think about how to merge psychology and design.

Read More