“Writing for your website shouldn’t be an extracurricular activity appended to anyone’s work description. Your content deserves better as it is the hardest working part of your website. Your content sells your services, captures the interest of potential customers, guides users through your site to achieve the goal they set out to do, instructs them on how to purchase from you, collects their information, lets people know the terms and conditions for a transaction with you, describes the unique collection you have for sale, rewards them for their brand loyalty, and introduces customers to the positive experience they get shopping with you.” – Relly Annett-Baker
Read more in Relly’s article “Why you need a content strategist.”
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Catriona Cornett
