“Design is really about the way products and services come to life. The companies that build the most enduring relationships with customers often do so by creating an environment where design flourishes. They have leadership that embraces design, executives who trust their gut and their employees as much as they trust all the data they receive abut their business. To really grasp design is to intuit what customers want, often before customers even know what they want it. That’s not something you can learn in a focus group or an online survey.” – Jay Greene
This quote is from Jay’s book “Design Is How It Works: How the Smartest Companies Turn Products into Icons.” It was also quoted in Thomas Lockwood’s book “Design Thinking: Integrating Innovation, Customer Experience, and Brand Value.”
Thanks to Michael Magoolaghan for submitting this quote!
Related posts:- Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives
- Focus on the experience that the products you design engender
- Design should do the same thing in everyday life that art does when encountered
- Persuasive, useful content gives you the winning edge
- We need to build products that bring joy and excitement to people’s lives
Catriona Cornett
