In the end, simplicity for its own sake should not be the goal

“In the end, simplicity for its own sake should not be the goal. Balancing the amount of complexity that we engage with is something that UX people deal with on a daily basis. A good experience should be the result of using UX design to find what is meaningful to that end user and present it in the best way possible.” – Francisco Inchauste

Read more in Francisco’s article “The Dirtiest Word in UX: Complexity.”

1. The goal of human-centered design is to tame complexity
2. Simplicity vs. Clarity
3. There is a delicate balance between the simplicity of use and the complexity of usefulness
4. Simplicity is the by-product of a good idea and modest expectations
5. Simplicity is not a matter of dumbing things down. Simplicity is when someone takes care of the details.